Weekly Update 6/24/13 What’s in a name?

What’s in a name?

If you are a regular reader of my Update, you may have realized that I do not spend a great deal of time reading the celebrity pages; however, an article on the naming on Kim Kardashian and Kanye West’s new baby caught my attention this past week.

North West. They named their daughter North West.

After being bombarded with news about Zdeno and Tukka over the past few weeks, unique names have almost become commonplace, but naming your kid after a direction? An area of the country? What if she moves to Florida? Will she tell people, “Hi. I’m Northwest from the Southeast.” How confusing will that be?

So of course, I had to run a search for strangest Hollywood baby names, and here are a few of the more memorable ones I came across.

Tu Morrow
Pilot Ispektor
Moxie Crimefighter
Speck Wildhorse

Isn’t life difficult enough without having to be forever burdened before your first night’s sleep?

(In case you are all wondering, the name Mastrogiovanni is Italian and literally translates into “Master John.” When I informed my wife Marea that she needed to refer to me as such, she laughed, mumbled something and walked out of the room.)

Then I started to amass a list of foolish product names. Most cannot be repeated here, as the double entendres are simply too risqué for this family-friendly column. Still, some of the stranger ones include

Target’s ‘manatee gray’ dress
DigiScent iSmell
Barf Detergent Powder

As you can imagine, these products were monumental failures; however, this trend does not appear to continue in relation to companies. In fact, some of the oddest company names which populate portfolios include Google (GOOG), Apple (AAPL, and not Gwyneth Paltrow’s daughter), Chubb (CB), and GlaxoSmithKline (GSK). You can own the above mentioned names and many more by investing in SPY and VONE. If you are willing to take a little more risk, buy the Guggenheim S&P Midcap 400 (RFG).

As for last week’s market tumble, I recently warned in an Update that the summer months would probably lead to increased market volatility. Lo and behold, the Dow had an eight-day streak in which it closed higher or lower by more than 100 points. Living in a house with two beautiful but opinionated women, I will take a moment and bask in the glow of finally being right about something. Try not to pay too much attention to these rollercoaster sessions in the short term. Reaction to possible measures by the Fed seemed as good an excuse as any to take profits, and long-term outlook still remains positive.

Have a productive week.

Written by Ron Mastrogiovanni and Chris Leone

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Ron Mastrogiovanni
HealthView Services, Inc.
150A Andover Street
Danvers, MA 01923

mobile: 617-875-9313
fax: 978-561-1857


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